Handbook of Corporate University Development
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From the moment the first corporate university (CU) was created and the term was coined, the central metaphor of university has proved a double-edged sword. The emphasis on university has been a driving force in moving companies beyond a restricted and siloed approach to training, to a central vision for learning within the organization. On the other hand, there have been failures and many corporate universities have struggled to bring a business rigour to learning or to align their development with the key business and financial drivers of the organization.
Handbook of Corporate University Development draws on experience from around the world, to provide anyone responsible for strategy and learning - at senior levels in government, education and business - with a picture of current best practice. The Handbook is not a prescriptive 'how-to', rather an exploration of key issues such as:
• Who owns a corporate university initiative?
• How is the funding managed?
• How is the CU aligned with business strategy?
• How do CU directors and project managers deploy resources?
• How do they deal with suppliers?
• How do they report and measure CU performance?
• What are the processes and technologies needed to provide and support different forms of learning?
• How can you blend different media?
• How do you assess what learning has taken place?
• What are the future prospects and potential for corporate universities?
It is time for the corporate university to demonstrate how business rigour, handled deftly and with strong and perceptive leadership, can revolutionize learning both inside and outside the organization. Handbook of Corporate University Development is an important catalyst towards this process.
Reviews
'Anybody involved in corporate universities, or in discussions about whether a company should have one or not, should read this book, or at least dip into it - they will be bound to learn about what people have done elsewhere, and what has and has not worked. But it should also be read by the management of all those business schools aiming to provide educational services for people working in the corporate sector. One of the reasons for the rise of the corporate university was dissatisfaction with what business schools provide. If these schools are to provide what is needed, they really ought to know what companies are doing for themselves! This book should be on the shelves of the dean of every business school engaged in executive education.'
Professor Stephen Watson, formerly Principal of Henley Management College and formerly Dean, Lancaster University Management School and founding Director, Judge Institute of Management, Cambridge University
Contents
Introduction - Positioning The Corporate University: Corporate universities as strategic learning initiatives, Rob Paton, Geoff Peters, John Storey and Scott Taylor; Using a corporate university initiative to drive strategic change, John Storey and Beate Bungartz; Innovating at scale - the NHSU, Lee Taylor and Bob Fryer; Addressing key skill shortage in the international IT industry, Dr Michelle Selinger; The rise and fall of a major corporate university: the case of Aqua Universitas; Peter Matthews; Evolution and experimentation: the Barclays University Case, Scott Taylor, John Rogers and John Storey; The centralization dilemma (and a balanced solution), Jean-Claude Nataf and Stacia Vigne; Doing business with business schools, Dr Raymond Madden; Working with e-learning suppliers, Dr. Perry Williams; Reviewing and reporting results, Rob Paton; Partnering educational providers in a developing country, David Morris; Gaining accreditation for a CU, Gordon Shenton, Peter Clist, Daniel Dirks; What e-learning has taught us, Kieran Levis, Cortona Consulting; Designing for blended learning, Jim Flood and Rob Paton; The assessment of workplace learning: issues and approaches, Robin Mason; Developing an e-enabled Corporate Learning Strategy, Peter Bentley; Communities of value - harnessing the power of networked learning, Crystal Schaffer and Steven Smith; Networked learning in the public sector: the case of NCSL, David Jackson; Delivering business benefit through organizational learning through a corporate a university, Paul McCoy and Richard West; The emerging technologies, Peter Scott; Global trends in CU practice, Jeanne C. Meister and Thomas Kraack; Index.
About the Authors
Rob Paton, Geoff Peters and John Storey are Professors at the Open University Business School. Dr Scott Taylor is a Lecturer in Organizational Behaviour at the Birmingham Business School. All four have been working on a long-term project on corporate universities.
• Who owns a corporate university initiative?
• How is the funding managed?
• How is the CU aligned with business strategy?
• How do CU directors and project managers deploy resources?
• How do they deal with suppliers?
• How do they report and measure CU performance?
• What are the processes and technologies needed to provide and support different forms of learning?
• How can you blend different media?
• How do you assess what learning has taken place?
• What are the future prospects and potential for corporate universities?
It is time for the corporate university to demonstrate how business rigour, handled deftly and with strong and perceptive leadership, can revolutionize learning both inside and outside the organization. Handbook of Corporate University Development is an important catalyst towards this process.
Reviews
'Anybody involved in corporate universities, or in discussions about whether a company should have one or not, should read this book, or at least dip into it - they will be bound to learn about what people have done elsewhere, and what has and has not worked. But it should also be read by the management of all those business schools aiming to provide educational services for people working in the corporate sector. One of the reasons for the rise of the corporate university was dissatisfaction with what business schools provide. If these schools are to provide what is needed, they really ought to know what companies are doing for themselves! This book should be on the shelves of the dean of every business school engaged in executive education.'
Professor Stephen Watson, formerly Principal of Henley Management College and formerly Dean, Lancaster University Management School and founding Director, Judge Institute of Management, Cambridge University
Contents
Introduction - Positioning The Corporate University: Corporate universities as strategic learning initiatives, Rob Paton, Geoff Peters, John Storey and Scott Taylor; Using a corporate university initiative to drive strategic change, John Storey and Beate Bungartz; Innovating at scale - the NHSU, Lee Taylor and Bob Fryer; Addressing key skill shortage in the international IT industry, Dr Michelle Selinger; The rise and fall of a major corporate university: the case of Aqua Universitas; Peter Matthews; Evolution and experimentation: the Barclays University Case, Scott Taylor, John Rogers and John Storey; The centralization dilemma (and a balanced solution), Jean-Claude Nataf and Stacia Vigne; Doing business with business schools, Dr Raymond Madden; Working with e-learning suppliers, Dr. Perry Williams; Reviewing and reporting results, Rob Paton; Partnering educational providers in a developing country, David Morris; Gaining accreditation for a CU, Gordon Shenton, Peter Clist, Daniel Dirks; What e-learning has taught us, Kieran Levis, Cortona Consulting; Designing for blended learning, Jim Flood and Rob Paton; The assessment of workplace learning: issues and approaches, Robin Mason; Developing an e-enabled Corporate Learning Strategy, Peter Bentley; Communities of value - harnessing the power of networked learning, Crystal Schaffer and Steven Smith; Networked learning in the public sector: the case of NCSL, David Jackson; Delivering business benefit through organizational learning through a corporate a university, Paul McCoy and Richard West; The emerging technologies, Peter Scott; Global trends in CU practice, Jeanne C. Meister and Thomas Kraack; Index.
About the Authors
Rob Paton, Geoff Peters and John Storey are Professors at the Open University Business School. Dr Scott Taylor is a Lecturer in Organizational Behaviour at the Birmingham Business School. All four have been working on a long-term project on corporate universities.
