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The New Spend Less Revolution

last updated: 3 March 2008
The New Spend Less Revolution
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When it comes to belt-tightening, the City isn't filled with early adopters. But now that it's time, we know what we have to do (even if we hate it). With tips from Rebecca Ash's book, this is the first of two articles on spending less without suffering too much.
We all know these two leading principles:
  • The more money you make the more you spend (and that almost always increasing amount becomes the minimum required for your life).
  • In terms of products and choices, we have more today then ever before, yet are more unhappy than ever before.

The New Spend Less Revolution came out in 2006 with a great sub-title: 365 Tops For a Better Quality of Life While Actually Spending Less.

Sounds good to us.

So what's the problem with our spending?

To this set, probably what she describes as 'deranged consumerism'. There are a million things we could buy for every possible need we have (clothing, food, entertainment, our kids, our homes, ourselves) and frankly, of it we want (and buy) pretty much what we want. Of course, this is all encouraged by advertising which promises we'll be happier/richer/more beautiful, and the sheer fact that so much stuff is now so CHEAP.

Never mind what this excess consumerism does to the environment (which, by the way, is filling up the landfills). Look what it does to our bottom line! And we're living so fast we don't even notice it our lives - and our happiness - going by.

So what do we do about it?
  • Remember that money doesn't bring happiness (and we KNOW this is true)
  • Don't lose thousands by thinking "It's only £20" - that adds up!
  • Be grateful for what you have
  • If you can live without it, don't buy it
  • Cut down on your own personal weaknesses (trainers? handbags?)
  • Feel good about showing restraint and being seriously in the black

And remember, as Rebecca Ash says (and we believe): the less you spend, the wealthier you will feel.


Check in next week for our favourite 20 of Ash's 365 Tactics to help you get down with your wealthier self.

Click here to buy The New Spend Less Revolution.

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