For Portfolio Diversity, Add Cool
advertisment
More in @WORK
back-up- Sacked - or Just Offline?
- The Best Bloomberg Personal Headers - Updated
- (Learn to) Love Thy Employer
- Monk and the Office Rottweiler
- Coming to Blackberry Near You?
- No More Women on Top
- The Jobs of Others
- Markets Down, Dress Up
- Which Royal Bank to Trust with your Money
- Bald Employee Loses Discrimination Claim
Related Content
- Tall, Cool Ones (21/06/2007)
- Music For a Cool Yule (05/12/2007)
- Cool Cover-ups for Summer Daze (28/08/2007)
Need a little pizzaz in your portfolio? Like the idea of dabbling in the music biz? Let investment fund Power Amp offer you an entrée for only £10K.
As almost everyone knows, the music industry is changing. Big time. Some say dying, some say too old to adapt, some say simply taken over by faster-moving, forward-thinking businesses that respond to consumer desires rather than dictating to them.
In this climate, there's room for doing things differently, and that's where Power Amp comes in.
The idea is this: Veteran manager Tim Parry (The Verve, Soul II Soul, Snow Patrol) and his City guys raise a bunch of money, then invest it in the artists they think will have a good return.
They'll be pursuing new artists who need help in the early stages of their careers, and established artists who don't want to be on major labels anymore. Of course, most of the risk lies with the new artists, who may or may not go on to earn any money.
And since traditional record sales aren't where the money is, this formula removes record companies from the equation. Power Amp gets a share of the band's income (including merchandise and gigs), and the artists keep their publishing rights (which can earn them millions).
In a way, it's the next phase in artist management, cutting out a middle man (the record company) that's being driven to obsoleteness anyway, and making way for future innovations in music consumption.
For you, it just adds a bit of cool to your no doubt already solid portfolio.
Sound good? Then check out their site.
In this climate, there's room for doing things differently, and that's where Power Amp comes in.
The idea is this: Veteran manager Tim Parry (The Verve, Soul II Soul, Snow Patrol) and his City guys raise a bunch of money, then invest it in the artists they think will have a good return.
They'll be pursuing new artists who need help in the early stages of their careers, and established artists who don't want to be on major labels anymore. Of course, most of the risk lies with the new artists, who may or may not go on to earn any money.
And since traditional record sales aren't where the money is, this formula removes record companies from the equation. Power Amp gets a share of the band's income (including merchandise and gigs), and the artists keep their publishing rights (which can earn them millions).
In a way, it's the next phase in artist management, cutting out a middle man (the record company) that's being driven to obsoleteness anyway, and making way for future innovations in music consumption.
For you, it just adds a bit of cool to your no doubt already solid portfolio.
Sound good? Then check out their site.
